Blog

Notes on advertising for small businesses, independent publishers, and measuring things without tracking people.

Reach without the creep: what we gave up by not using cookies

7 August 2026 6 min read

We built the network without advertising cookies. That costs us some measurement precision, and buys back something we think matters more — especially for small brands whose main asset is being trusted.

The advertising channel small businesses keep skipping

6 August 2026 6 min read

Most small businesses go from word-of-mouth straight to the big platforms, and never consider the thing in between. Here is what an ad network actually does, and when it is the right tool.