Blog

Notes on advertising for small businesses, independent publishers, and measuring things without tracking people.

Reach without the creep: what we gave up by not using cookies

7 August 2026 6 min read

We built the network without advertising cookies. That costs us some measurement precision, and buys back something we think matters more, especially for small brands whose main asset is being trusted.

The advertising channel small businesses keep skipping

6 August 2026 6 min read

Most small businesses go from word-of-mouth straight to the big platforms, and never consider the thing in between. Here is what an ad network actually does, and when it is the right tool.